ISM MIDDLE EAST

What It’s All About

- Focus: Confectionery, snack foods, chocolate, ice cream, desserts, biscuits, cakes, and traditional sweets
- Audience: Trade-only event attracting manufacturers, distributors, retailers, and foodservice professionals from over 50 countries
- Purpose: To showcase the latest innovations, trends, and business opportunities in the sweets and snacks industry across the Middle East, Africa, and Asia.

Key Highlights
- 120+ expert sessions on topics like AI-driven product development, ethical sourcing, and sustainable packaging
- ISM Awards honoring breakthrough products and brands redefining indulgence
- Festive Showcase featuring seasonal treats and gifting innovations
- Business Matchmaking Program connecting exhibitors with high-impact buyers

Trends to Watch

- Functional confectionery (e.g. stress-relief gummies, cognition-boosting chocolates)
- Plant-based, sugar-free, and clean-label snacks
- AI-powered customization and 3D-printed treats
- Cultural fusion flavors and immersive sensory experiences