1. How do I start planning my exhibition participation?
Effective exhibition participation begins with clear objectives. Start by defining what you want to achieve:
- What are your goals? (e.g., lead generation, brand awareness, product launch, sales, market research, competitor analysis).
- Who is your target audience? (e.g., B2B clients, consumers, specific industry professionals).
- What’s your budget? (Covering booth space, design, staffing, travel, marketing materials, logistics).
Once you have these goals, research suitable shows, design your booth, and create a pre-show marketing strategy. For large exhibitions, start planning 6 to 12 months in advance.